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THE CONTENT ECOSYSTEM · FOR STARTUPS

Your content, run as one ecosystem instead of five separate jobs.

Most startups hire a designer here, a writer there and a freelancer for video, then spend their own time holding it together. We run all of it from one hub, so every post, video and email sounds like the same company and moves the same buyer one step closer.

Built for startups with a product in the market and a founder who should be building, not managing content.
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ONE HUB, EVERY CHANNEL THAT MATTERS
BRAND Social Video Email Design Writing Special
One plan and one voice, produced and published by one team.
THE PROBLEM WITH STARTUP CONTENT

Content fails when nobody owns the whole picture.

THE SCATTER

A freelance designer, a part time writer, a video editor, and a founder who posts when there is time. Each piece may be fine. Together they have no shared voice, no steady rhythm, and no link to what the business needs this quarter. The founder becomes the project manager, and content is the first thing dropped in a busy week.

THE HUB

Lexasens becomes your content department. One plan, one voice, one calendar. We decide what each channel is for, produce everything, publish on time, and report on what is working, so your brand keeps showing up and keeps earning the trust of people who will buy later.

WHERE YOUR BRAND SHOWS UP

Not everywhere. The right places, done well.

Being on every platform spreads a small team thin. We choose the few channels where your buyers, investors and future hires actually pay attention, and give each one a clear job. The final map is set with you in your first month.

AUTHORITY
Where decision makers form opinions
Professional networks, a company blog and a newsletter. This is where you show you understand the problem better than anyone.
CONNECTION
Where people get to know the team
Short video and visual channels. This is where the founders, the product and the culture become familiar and easy to trust.
OWNED
The audience you control
Email and your own website. No algorithm sits between you and the people who asked to hear from you.
HOW THE ECOSYSTEM RUNS

Seven parts, working as one system.

Strategy and calendar
Your voice, audience and channel map, turned into a monthly calendar you approve before the month starts.
Writing
Posts, articles and newsletter features written in your founders' voice, not in generic marketing language.
Graphic design
Every visual asset your channels need, designed to one consistent look.
Video production and editing
Short form and founder video, scripted, edited and cut for the channel it will run on.
Email
Newsletters and sequence emails that keep your list warm and move interested people forward.
Special content
Pitch decks, case studies, launch kits and the one off assets a startup suddenly needs.
Publishing and reporting
Everything goes out on the agreed days, and a monthly report shows what is working and what we are changing.
THE LOGIC BEHIND THE CALENDAR

Most of your content builds trust. Some of it closes.

Only about 5% of your market is ready to buy today. The other 95% are researching, watching, or not yet aware they have the problem you solve. We build your calendar for both: content that earns the trust of the 95% who are not ready yet, and content that gives the ready 5% a clear next step.

95% FUTURE BUYERS
5% READY NOW
GROWING THE PAGE

We put paid reach behind what is already working.

Good content still needs people to see it. Each month we pick the posts and videos that are already performing and put a small paid boost behind them, so reach, followers and engagement keep building on each other.

WE PICK THE WINNERS
We watch how each piece performs on its own first. Only content that has already shown traction is recommended for a boost, so the budget goes where people already respond.
IT BUILDS THE PAGE
More reach brings more followers and more conversations. Every boost means your next post starts in front of a bigger audience than the last one did.
YOUR BUDGET, YOUR ACCOUNT
The boost budget is separate from our fee and is paid to the platform from your own ad account. You approve the monthly amount, and every report shows what it bought.
Content Ecosystem: boost budget from $500 a month
Content Ecosystem Plus: boost budget from $1,000 a month
YOUR FIRST 30 DAYS

From first call to first published batch.

After month one, the same four moves repeat every month: plan, produce, publish, review.

01
Discover
We study your product, audience, founders and existing content, and agree what you want to be known for.
02
Map
We set your channel map and content themes, then build the first calendar for your approval.
03
Produce
Writing, design, video and email for the first batch are made and sent to you for review.
04
Publish and review
The first batch goes live, and we review what landed so month two starts smarter.
THE PACKAGES

Two ways to run your content department.

EACH MONTH YOU GET
Strategy call and approved calendar1
Social posts across your chosen channelsUp to 30
Long form pieces, articles or newsletter featuresUp to 4
Graphic design assetsUp to 20
Short videos, scripted or editedUp to 4
Emails, newsletter or sequenceUp to 4
Special content project1
Boost recommendations and managementIncluded
Monthly report and review call1
Exact volumes are set with you during onboarding.
THE CONTENT ECOSYSTEM
$3,000
/month
+ Recommended boost budget from $500 a month, paid through your own ad account
✓  Strategy, writing, design, video and email
✓  Special content projects, scoped as they arise
✓  One team, one voice, one calendar
✓  A monthly report on what is working
The boost budget is separate from our fee and stays in your own account. When your content is working and you are ready to put real ad budget behind it, THE ALL-IN-ONE DMI is the next step.
Start the Content Ecosystem
EACH MONTH YOU GET, PLUS
Strategy call and approved calendar1
Social posts across your chosen channelsUp to 30
Long form pieces, articles or newsletter featuresUp to 6
Graphic design assetsUp to 20
Short videos, scripted or editedUp to 4
Emails, newsletter or sequenceUp to 6
Special content projectsUp to 4
Boost recommendations and managementIncluded
Monthly reports and review calls2
Changes from the Content Ecosystem are shown in red. Exact volumes are set with you during onboarding.
THE CONTENT ECOSYSTEM PLUS
$5,000
/month
+ Recommended boost budget from $1,000 a month, paid through your own ad account
✓  Everything in the Content Ecosystem
✓  Up to 4 special content projects each month
✓  Up to 6 long form pieces and up to 6 emails each month
✓  Two review calls each month
✓  One team, one voice, one calendar
For startups with more launches, decks and case studies to produce, more long form and email content, and a second review call each month to keep the plan sharp.
The boost budget is separate from our fee and stays in your own account. When you are ready to put real ad budget behind what is working, THE ALL-IN-ONE DMI is the next step.
Start the Content Ecosystem Plus
NOT READY FOR A RETAINER YET?

Start with the Content Audit.

Get the plan before you commit to the production. You see exactly how we think and what your first month would look like.

CONTENT AUDIT

A channel map and a first month calendar, before you sign a retainer.

$750
one time · 1 to 2 weeks
✓  A review of your voice, audience and existing content
✓  A channel map: where your brand should show up, and where it should not
✓  Your content themes and a sample calendar for one month
✓  One sample piece written in your voice
If you move into the Content Ecosystem afterward, the audit fee is credited toward your first month.
Start with the Content Audit →
THREE WAYS TO RUN STARTUP CONTENT

Where the hub fits.

Separate freelancers One in house hire The Lexasens hub
One voice across channelsVaries by personOne person's styleOne plan and one voice
Skills coveredOnly what you hired forUsually one or twoWriting, design, video, email, special projects
Who coordinates the workYouYouWe do
Your timeConstant briefingHiring, then managingApprovals and one monthly call
WHAT WE COMMIT TO
✓  Your calendar is agreed before each month begins.
✓  Everything we publish matches your agreed voice.
✓  Content goes out on the days we agreed.
✓  You get a monthly report on what worked and what we are changing.
✓  You have one point of contact, always.
IS THIS RIGHT FOR YOU
A good fit if
You have a product in the market, founder time is your bottleneck, and you can review work within an agreed turnaround.
Not yet if
You do not have an offer to talk about yet, you only want paid ads, or you need a single one off project.

Tell us what your startup needs to be known for.

Answer seven quick questions, about two minutes. If it looks like a fit, we will send you a link to book a free 30 minute call, where we work out which channels matter for your buyers and what your first month of content would look like.

Check if you fit
Lexasens Global Advertising

Digital marketing built for wherever your business is right now.

SOLUTIONS
For SMEs For startups THE ALL-IN-ONE DMI
CONTACT
lex@lexasens.com
+234 705 935 1610
Uyo, Nigeria
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