THE ALL-IN-ONE DMI · FLAGSHIP AD SYSTEM

Ad spend that builds your brand and closes a sale, in the same 90 days.

For businesses ready to pour budget into something proven. THE ALL-IN-ONE DMI runs brand and demand marketing as one system across Google, LinkedIn, Meta, or X, instead of chasing the 5% of buyers who are ready today and ignoring the 95% who aren't yet.

Not every business qualifies yet. This is built for a minimum of $300/day in ad spend over a 90 day engagement.

THE 20-20-60 RULE

90 DAYS

Your budget moves with the buyer, in three phases.

Phase 1: Build the brand Days 1 to 30

60%

20%

Phase 2: Deepen consideration Days 31 to 60

20%

60%

20%

Phase 3: Optimize for ROI Days 61 to 90

20%

60%

Awareness

Consideration

Action

THE PROBLEM WITH MOST AD STRATEGIES

Only 5% of your market is ready to buy today.

THE TRAP

The other 95% are future buyers: researching, scrolling, or not yet aware they have the problem you solve. Most ad accounts spend every dollar chasing the 5% who are in market right now, and leave the other 95% to a competitor who gets there first.

THE ESCAPE

THE ALL-IN-ONE DMI runs brand marketing and demand marketing as one strategy, not a trade off. Creative builds trust with the 95% while they're still deciding, so by the time they're ready to buy, your brand is already the obvious answer, and the ads built for the 5% still close, hard.

HOW THE SYSTEM RUNS

Seven parts, working as one system.

In your first 90 days, we find the right customers, at the right time, in the right place, on one platform: Google, LinkedIn, Meta, or X, chosen by where your audience actually spends time. Then we follow them past the click, through email, until the sale actually closes.

Digital Advertising

Ads placed for search intent and for awareness, not one at the expense of the other.

Creative Thinking

Ideas for both sides: brand stories that build trust, and offers sharp enough to convert immediately.

Creative Production

From story driven brand video to direct response images built to be clicked.

Conversion Rate Optimisation

A clear path to conversion for the ready buyer, and a landing page built to nurture everyone else.

Analytics

Brand metrics (reach, recall) sitting next to demand metrics (conversions, ROI), read together, not separately.

Reporting

You always know what's working, what's not, and what we're changing because of it.

Email & Lifecycle

The ad stops at the click. We don't stop there. Sequenced emails carry the lead from landing page to close.

HOW AD SPEND IS ALLOCATED

The 20-20-60 Rule.

Your budget shifts in three phases across the 90 days, so spend always matches what the campaign needs most at that moment. In Tier 3, each campaign is then split again across two audience segments.

PHASE 1

Build the brand

60% awareness · 20% consideration · 20% action

PHASE 2

Deepen consideration

20% brand · 60% consideration · 20% conversions

PHASE 3

Optimize for ROI

20% brand · 20% action · 60% ROI, using custom & lookalike audiences

PRICING

One rule: the bigger the ad spend, the smaller our cut.

Every tier is a 90 day engagement with a full three phase DMI rollout on one platform, and every tier runs three campaigns, one each for awareness, consideration and action. Your budget is split across those three objectives. In Tier 3 it is split again across two audience segments inside each campaign. Your price is Ad Spend plus Service Charge, with nothing hidden in between.

TIER 1 · $300/DAY

$8,100

/90 days · our fee (30%)

3 campaigns, 1 audience segment each, 9 ads

+ $27,000 ad spend ($300/day), billed through your own account

Google, Meta, or X Ads, matched to your audience

Free creative: image or carousel ads

Tracking install included (Google Tag, Meta Pixel), on your existing page

+ Need a new landing page built? Add on: $1,200 one time

1 starter email sequence (up to 3 emails)

Best for direct purchases and short sales cycles

Total 90 day investment: $35,100

Want LinkedIn? Its cost floor needs Tier 3 to perform well.

TIER 2 · $500/DAY

$11,250

/90 days · our fee (25%)

3 campaigns, 1 audience segment each, 15 ads

+ $45,000 ad spend ($500/day), billed through your own account

Google, Meta, or X Ads, matched to your audience

Free creative: image or carousel ads

Tracking install included (Google Tag, Meta Pixel), on your existing page

+ Need a new landing page built? Add on: $1,200 one time

1 email sequence (up to 5 emails) to close what the ads start

Best for direct purchases and short sales cycles

Total 90 day investment: $56,250

Want LinkedIn? Its cost floor needs Tier 3 to perform well.

TIER 3 · $1,000/DAY

$18,000

/90 days · our fee (20%)

3 campaigns, 2 audience segments each, 30 ads

+ $90,000 ad spend ($1,000/day), billed through your own account

Google, Meta, X, or LinkedIn Ads, matched to your audience

Free creative: image, carousel, or one video ad

Custom landing page build, developed and tagged by our team, included and not an add on

Full email sequence plus ongoing lifecycle emails, written and sequenced by our content team

Best for lead forms and longer sales cycles

Total 90 day investment: $108,000

CUSTOM

Running a bigger budget than this?

Let's scope the service charge and audience segments together.

Same 20-20-60 framework, sized to your spend

Service charge drops further as spend scales, in line with Tiers 1 to 3

Platform mix, creative scope, and reporting cadence built around your team

Custom landing page build and tracking install, scoped as part of your plan

Full email and lifecycle marketing program, built around your sales cycle

Talk through your budget →

CHOOSING YOUR EMAIL DEPTH

Email does a different job depending on how your customers buy. If people purchase directly after the click, or your sales cycle is short, the starter sequence in Tiers 1 and 2 is usually enough. If your conversion is a lead form and the deal closes weeks later, as it often does in B2B and high ticket sales, Tier 3's full lifecycle program is the better fit.

Not sure which describes you? We'll work it out together on your qualification call, so you arrive knowing what to ask.

Tiers 1 and 2 include image or carousel creative. From Tier 3 up, one scripted, shot, and edited video ad is included per 90 day engagement at no extra cost.

WHY 90 DAYS

Real growth takes time to compound.

As founders ourselves, we know the pressure to show results fast. 90 days is what it actually takes to run all three DMI phases, gather enough data to trust it, and optimise toward a return, not just a spike.

Every engagement includes a day 30 progress review, so you're never flying blind for three months straight.

WHAT WE COMMIT TO

The 3x is our target. These are our promises.

A 3x return depends on your offer, your page and how your team follows up with leads, so we treat it as the goal we report against. What we control, we commit to in writing.

✓ Tracking is installed and tested before any ad goes live.

✓ All three phases run across the full 90 days.

✓ You receive a review at day 30, day 60 and day 90.

✓ Your ad spend stays in your own account, so you see every dollar.

✓ Every report shows what worked, what did not, and what we are changing.

NOT READY FOR 90 DAYS YET?

Start with the diagnosis instead.

The 90 day engagement is what makes THE ALL-IN-ONE DMI work, and it can't be shortened without breaking it. But you don't have to commit to it blind.

GROWTH AUDIT

A full DMI plan, before you spend a dollar on ads.

$1,500

one time · 1 to 2 weeks

✓ Audience & funnel analysis

✓ Recommendation on which single platform fits your audience

✓ A full 20-20-60 phase plan, sized to your budget

✓ No ad spend required

If you move into the 90 day engagement afterward, the audit fee is credited toward your service charge.

Start with the Growth Audit →

QUESTIONS WE GET ASKED

Before you book, here are the straight answers.

Who owns the ad accounts?+

You do. Every ad account is opened in your name, and you add Lexasens as a partner or admin. Your ad spend is charged to your own payment method on the platform. We invoice only our service charge, so you can see every dollar.

What does it mean to qualify?+

THE ALL-IN-ONE DMI is built for businesses that can fund at least $300 a day in ad spend for 90 days, have someone who can approve the budget, and know what a win looks like for them, such as a sale, a booked call or a lead. If you are not there yet, the Growth Audit or the Content Ecosystem are better first steps.

Is the 3x return guaranteed?+

No. It is our target, and we report against it at every review. A return depends on your offer, your page and how your team follows up with leads, so we do not promise it. What we do commit to is listed on this page: tracking tested before launch, all three phases run, reviews at day 30, 60 and 90, your spend kept in your own account, and honest reports.

Why 90 days instead of 30?+

The system runs in three phases, and the last one uses the audiences and data the first two build. Running only the final phase would give you a generic conversion campaign, not the system. You also get a review at day 30, so you are never waiting three months for news.

What happens in the first week?+

We kick off with the person who approves the budget, get access to your accounts, record your baseline numbers, and agree in writing what counts as a win. Nothing is built or launched until that is done.

Can we use our own landing page?+

Yes. We install tracking on your existing page at no cost. If you need a new one, it is a $1,200 add on in Tiers 1 and 2, and a custom page is included in Tier 3.

Which ad platform will you use?+

One platform per engagement, chosen by where your audience actually spends time. That is Google, Meta or X, and LinkedIn from Tier 3, because its costs need a larger daily budget to work well.

What happens after day 90?+

We hold a decision conversation with three options: renew at the same tier, move up a tier, or hand over with a documented setup so your team can carry on.

How do we start?+

Fill in the short fit check or book a call. We will look at your situation together and tell you honestly whether THE ALL-IN-ONE DMI is right for you.

We aim for a 3x return on ad spend inside your first 90 days.

Talk to us to confirm you qualify, pick your platform, and choose the tier that matches your budget.

Talk With Sales

Digital marketing built for wherever your business is right now.

SOLUTIONS

For SMEs For startups THE ALL-IN-ONE DMI

CONTACT

lex@lexasens.com

+234 705 935 1610

Uyo, Nigeria

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