lex@lexasens.com

Email

Uyo, Nigeria

Address

+2347059351610

Phone/WhatsApp

The best ads don't just sell, they build loyalty & drive action for startups

Enjoy Profitable Ads for
Tech Startups

Stop treating brand and demand as separate battles in your startup. Our ALL-IN-ONE DMI paid ads framework unites them into a powerful, creatively driven strategy for sustainable growth.

digital advertising

Trust & Expertise You Can Count On

digital advertising for startups

The Startup Growth Trap

Escaping the Startup Trap

The Startup Growth Trap
  • Only 5% of your target audience is actively in the market for your solution (i.e., ready to buy now).
  • A staggering 95% are not currently in-market but are future buyers who could be swayed over time. They might be researching, passively Browse, or simply not aware they have a problem your tech solves yet.
  • The trap occurs when a startup’s entire paid ads strategy is solely focused on capturing that immediate 5%.
The Escape Solution

The core purpose of THE ALL-IN-ONE DMI is to create harmony between Brand Marketing and Demand Marketing. Instead of forcing tech founders to choose between building long-term recognition and driving immediate sales, the framework integrates both. It ensures efforts for the 95% (brand awareness, education, loyalty) and the 5% (direct conversion) are complementary and mutually reinforcing.

How We Help

Lexasens’ powerhouse is Creativity, and this is the vital element that bridges the 95-5 gap.

  • For the 95% (Brand Building): Creativity crafts messages that educate, entertain, tell stories, and build emotional connections. This kind of content isn’t a direct sales pitch but builds mindshare, trust, and preference, so when those future buyers become in-market, your brand is already top-of-mind.
  • For the 5% (Demand Generation): Creativity ensures that even direct conversion ads are compelling, unique, and effectively communicate value and urgency, cutting through the noise and maximizing immediate sales.

Integrated Components for Balanced Startup Growth

This is how we do it

Within 90 days, we will find the right CUSTOMERS, at the right TIME, in the right PLACE, and for the right PRICE using either Google Ads, LinkedIn Ads, Facebook Ads, X Ads or Instagram Ads.

digital advertising

Digital Advertising

We strategically place ads not just for the 5% (search intent) but also for the 95% (awareness campaigns on social platforms, content amplification).

creativity mixed with digital advertising

Creative Thinking

We develop diverse ideas for both brand-building content (thought leadership, vision) and demand-driving ads (unique value propositions, compelling offers).

creative production and digital advertising

Creative Production

We bring both types of creative to life – from engaging brand videos that tell a story to direct-response images that highlight immediate benefits.

conversion optimization makes digital advertising more effective

Conversion Rate Optimization

We ensure that while the 5% have a clear path to conversion, the 95% are nurtured with relevant content on optimized landing pages that deepen engagement rather than just push for a sale.

analytics with digital advertising

Analytics (Data-Driven CRO Strategy)

We provide data insights on both brand metrics (reach, engagement, recall) and demand metrics (conversions, ROI), allowing for continuous optimization of the balanced strategy.

reporting and digital advertising

Reporting

Measure Your Success: We keep you informed about your campaign’s performance and the steps taken to drive optimal conversions.

digital advertising for b2c

We Maximize Your Startup's Digital Advertising Using A Simple Rule

Introducing the 20-20-60 Rule: Fueling Startup Growth Through Strategic Ad Spend

Many startups struggle to allocate their advertising budget effectively, often wasting resources on campaigns that don’t deliver sustainable growth. That’s why we developed the 20-20-60 Rule, a powerful framework integrated into our ALL-IN-ONE DMI Strategy, to maximize your ROI and build lasting brand equity.

The 20-20-60 Rule is a three-phase approach designed to align your ad spend with your startup’s growth trajectory:

Phase 1: Brand Awareness (60%), Influence Consideration (20%), Drive Action (20%)

We start by establishing a strong brand presence, nurturing potential customers, and driving initial conversions.

Phase 2: Reinforce Brand (20%), Deepen Consideration (60%), Increase Conversions (20%)

We shift focus to deepening customer engagement and significantly increasing conversion rates.

Phase 3: Maintain Brand (20%), Prompt Action (20%), Optimize for ROI (60%)

We optimize campaigns for maximum ROI and drive significant conversions using custom and lookalike audiences.

The Result?

A data-driven, phased approach that ensures your ad spend is always working towards both short-term sales and long-term brand building.

b2b effectiveness ladder

Why 90 Days?

Real Growth Takes Time.

As founders ourselves, we know the challenges you face. Building a successful startup takes time, dedication, and a strategic approach to marketing. That’s why we recommend a 90-day engagement. 90 days allows us to implement our data-driven strategies, gather data, optimize campaigns, and deliver the sustainable growth you need.

Ready to fuel your startup's growth?

To understand how our pricing works, [Pricing: Click Here or keep going down]

Pricing

We’ve designed our pricing to be simple and transparent. It’s based on two key factors: Your Ad Spend (the budget you allocate to your campaigns) and Our Service Charge (our fee for partnering with you to manage your campaigns, including setup, creative design, optimization, and reporting). These two components determine your pricing tier, ensuring you get the service and support you need to maximize your ROI and achieve your growth goals.

Tier Zero

Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.

$5,850 /30 days (3 ad campaigns)

One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)

One platform only (this depends on where your target audience hangout most)

Package Includes

  • Ad Spend = $4,500 /30 days ($150 daily ad budget). Our 20-20-60 rule applies.

     

  • Service Charge = $1,350 /30 days

     

  • Free Creative Asset = Single Image or Carousels Ad designs


Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.

Tier 1

Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.

$11,700 /30 days (3 ad campaigns)

One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)

One platform only (this depends on where your target audience hangout most)

Package Includes

  • Ad Spend = $9,000 /30 days ($300 daily budget). Our 20-20-60 rule applies.

  • Service Charge = $2,700 /30 days 

  • Free Creative Asset = Single Image or Carousels Ad designs


Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.

Tier 2

Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.

$18,750 /30 days (3 ad campaigns)

One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)

One platform only (this depends on where your target audience hangout most)

Package Includes

  • Ad Spend = $15,000 /30 days ($500 daily budget). Our 20-20-60 rule applies.

  • Service Charge = $3,750 /30 days (25% of ad spend)

  • Free Creative Asset = Single Image or Carousels Ad designs


Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.

Tier 3

Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.

$36,000 /30 days (3 winning ad campaigns)

One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)

One platform only (this depends on where your target audience hangout most)

Package Includes

  • Ad Spend = $30,000 /30 days ($1,000 daily budget). Our 20-20-60 rule applies

  • Lexasens Service Charge = $6,000 /30 days (20% of ad spend)

  • Free Creative Asset = Single Image or Carousels Ad designs


Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.

Custom Tier

Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.

$172,500+ /30 days (3 winning ad campaigns)

One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)

One platform only (this depends on where your target audience hangout most)

Package Includes

  • Ad Spend = $150,000+ /30 days ($5,000+ daily budget). Our 20-20-60 rule applies.

  • Lexasens Service Charge = $22,500+ /30 days (15% of ad spend)

  • Free Creative Asset = Single Image or Carousels Ad designs


Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.

Testimonials

What Our Clients Say About Us

We have a genuine customer base for our data-driven digital advertising services and we are grateful to receive their feedback on our service.

I’m passionate about helping startups succeed. As the CEO of Lexasens, I’ve spent years researching and analyzing what truly makes digital marketing campaigns effective. We’re confident the ALL-IN-ONE DMI Strategy will deliver for your startup. It’s not built on guesswork. It’s backed by 5 years of in-house research and leverages a decade (2010-2021) of industry-leading analysis from The B2B Institute, WARC, and LIONS. We’ve combined these insights into a powerful framework that drives real results.

Isaac Asendele

CEO at Lexasens

Ready to fuel your startup's growth?

Let’s get you a minimum 3x return on ad spend within your first 90 days using our paid advertising strategy, THE ALL-IN-ONE DMI

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