Stop treating brand and demand as separate battles in your startup. Our ALL-IN-ONE DMI paid ads framework unites them into a powerful, creatively driven strategy for sustainable growth.
The core purpose of THE ALL-IN-ONE DMI is to create harmony between Brand Marketing and Demand Marketing. Instead of forcing tech founders to choose between building long-term recognition and driving immediate sales, the framework integrates both. It ensures efforts for the 95% (brand awareness, education, loyalty) and the 5% (direct conversion) are complementary and mutually reinforcing.
Lexasens’ powerhouse is Creativity, and this is the vital element that bridges the 95-5 gap.
Within 90 days, we will find the right CUSTOMERS, at the right TIME, in the right PLACE, and for the right PRICE using either Google Ads, LinkedIn Ads, Facebook Ads, X Ads or Instagram Ads.
We strategically place ads not just for the 5% (search intent) but also for the 95% (awareness campaigns on social platforms, content amplification).
We develop diverse ideas for both brand-building content (thought leadership, vision) and demand-driving ads (unique value propositions, compelling offers).
We bring both types of creative to life – from engaging brand videos that tell a story to direct-response images that highlight immediate benefits.
We ensure that while the 5% have a clear path to conversion, the 95% are nurtured with relevant content on optimized landing pages that deepen engagement rather than just push for a sale.
We provide data insights on both brand metrics (reach, engagement, recall) and demand metrics (conversions, ROI), allowing for continuous optimization of the balanced strategy.
Measure Your Success: We keep you informed about your campaign’s performance and the steps taken to drive optimal conversions.
Many startups struggle to allocate their advertising budget effectively, often wasting resources on campaigns that don’t deliver sustainable growth. That’s why we developed the 20-20-60 Rule, a powerful framework integrated into our ALL-IN-ONE DMI Strategy, to maximize your ROI and build lasting brand equity.
The 20-20-60 Rule is a three-phase approach designed to align your ad spend with your startup’s growth trajectory:
We start by establishing a strong brand presence, nurturing potential customers, and driving initial conversions.
We shift focus to deepening customer engagement and significantly increasing conversion rates.
We optimize campaigns for maximum ROI and drive significant conversions using custom and lookalike audiences.
A data-driven, phased approach that ensures your ad spend is always working towards both short-term sales and long-term brand building.
As founders ourselves, we know the challenges you face. Building a successful startup takes time, dedication, and a strategic approach to marketing. That’s why we recommend a 90-day engagement. 90 days allows us to implement our data-driven strategies, gather data, optimize campaigns, and deliver the sustainable growth you need.
To understand how our pricing works, [Pricing: Click Here or keep going down]
We’ve designed our pricing to be simple and transparent. It’s based on two key factors: Your Ad Spend (the budget you allocate to your campaigns) and Our Service Charge (our fee for partnering with you to manage your campaigns, including setup, creative design, optimization, and reporting). These two components determine your pricing tier, ensuring you get the service and support you need to maximize your ROI and achieve your growth goals.
Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.
$5,850 /30 days (3 ad campaigns)
One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
$17,550 /90 days (3 ad campaigns)
A complete implementation of all three phases of THE ALL-IN-ONE DMI
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.
$11,700 /30 days (3 ad campaigns)
One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
$35,100 /90 days (3 ad campaigns)
A complete implementation of all three phases of THE ALL-IN-ONE DMI
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.
$18,750 /30 days (3 ad campaigns)
One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
$56,250 /90 days (3 ad campaigns)
A complete implementation of all three phases of THE ALL-IN-ONE DMI
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.
$36,000 /30 days (3 winning ad campaigns)
One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
$108,000 /90 days (3 winning ad campaigns)
A complete implementation of all three phases of THE ALL-IN-ONE DMI
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
Our 90-day engagement is designed to immerse us in your business, understand your unique challenges, and work alongside you to achieve your growth goals.
$172,500+ /30 days (3 winning ad campaigns)
One phase only (to optimize for conversion at this stage, we will implement the third phase of THE ALL-IN-ONE DMI)
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
$517,500+ /90 days (3 winning ad campaigns)
A complete implementation of all three phases of THE ALL-IN-ONE DMI
One platform only (this depends on where your target audience hangout most)
Package Includes
Note that when it comes down to using video ad formats, we will happily work with your video creative team to produce ad videos using the ABCD video creative guidelines. You don’t pay for this brainstorming.
We have a genuine customer base for our data-driven digital advertising services and we are grateful to receive their feedback on our service.
Let’s get you a minimum 3x return on ad spend within your first 90 days using our paid advertising strategy, THE ALL-IN-ONE DMI
